One night, Matt was up late with a friend, and they were brainstorming about different cool ideas together. Matt's friend suggested that he start a local swingers club: "You could call it the Diamond Club." It was an intriguing idea, and we all loved the name. So, we used it. When we think of a diamond, we think of prestige, class, and charisma—all characteristics indicative of the members of our team and the individuals we choose to feature.
As our identity has developed, the name Diamond has also begun to hold meaning as a metaphor. When you first find a diamond deep in the earth, it's called a rough diamond because, even though it's special, it doesn't really shine all that much. Once the right pieces of the diamond are cut away, however, it shines beautifully. In the same way, people may develop limitations that are holding them back from accomplishing their goals and living a truly fulfilling life. However, once they cut away these limitations and are able to fully express themselves, then their true personalities shine like the facets of diamonds.